Morning Shot: Can Budget 2026 Spark a ‘We First’ Shift?

Budget 2026 sets aside $50 million for a new SG Partnerships Fund to back ground-up community projects as part of a broader push to strengthen social bonds and build what Prime Minister Lawrence Wong calls a “we first” society. Corporate volunteer and donation tax incentives have also been extended to 2029, signalling a continued effort to encourage businesses to play a larger role in social impact. But will funding and tax deductions be enough to shift behaviour? According to the National Volunteer and Philanthropy Centre’s latest study, only 14% of companies in Singapore engage in corporate volunteering, with leadership interest cited as the biggest barrier.  Megan Fernandes, Head of Community Investment, Prudential Singapore joins the Breakfast Show to examine whether Budget 2026’s measures can translate intent into sustained action and what it will take for businesses to step up. For more Budget 2026 insights: https://www.moneyfm893.sg/whats-on/budget-2026/See omnystudio.com/listener for privacy information.