Morning Shot : The PR Challenge Behind the Optus Fallout

Singtel’s Australian subsidiary, Optus, has faced a series of service disruptions and regulatory scrutiny in recent months putting its crisis communications and brand management to the test. As the company works to rebuild confidence among customers and regulators, attention has turned to how it has handled public messaging and stakeholder engagement. Lars Voedisch, Founder & Group CEO of PRecious Communications joins the Breakfast Show to discuss how Singtel and Optus have navigated the communications challenges surrounding the outages, what lessons can be drawn from their response, and how large companies can manage reputation and trust when crises unfold across borders.See omnystudio.com/listener for privacy information.