Morten Revsbech: What Marketers Need to Know About Sales

Morten Revsbech started his career guarding the Queen of Denmark. Now he helps sales teams and business owners stop chasing the wrong leads and start closing more of the right ones. In this episode of the LiftKit Marketing Podcast, Morten joins John Hoeft and Danielle Schermerhorn to talk about why sales and marketing are still fighting each other, and what it actually takes to fix it.Morten is a Sandler certified sales trainer and coach based in Tampa Bay, and he brings a no-fluff perspective on the sales process most marketers have never been handed.In this episode you'll learn:Why smarketing matters more now than ever in B2BThe Sandler 7-step sales methodology and what marketers can take from itHow to build a service level agreement between sales and marketingWhy 97% of salespeople never ask for referrals (and what that's costing you)How agencies can build an outbound process that actually scalesSubscribe to the LiftKit Marketing Podcast and find more episodes, guest nominations, and resources at LiftKitMarketing.com.