Mortgage Expert, Coach and Podcaster David Lykken Shares His Thoughts On How The Mortgage Industry Is Changing!

David Lykken is on the latest episode of The Loan Officer Wealth Podcast! This exciting conversation will dive deeper into his journey through the mortgage industry, and how the industry is changing with the younger generations now looking to buy homes!   The Loan Officer Wealth Podcast | EP. 61   During this incredibly valuable conversation we discuss:   -David explains what the perfect customer is for mortgage professionals and why mortgage lending is a relationship driven business.   -David dives deeper into building referral relationships by serving and helping instead of just asking for business and why you should start the conversation looking to give and not to take.   -David also explains the importance of being on social media and tailoring your content to the younger generation looking to buy homes who navigate buying a house for the first time completely different from other generations.   #MortgageMarketing #mortgagepodcast #loanofficers #growyourbusiness #mortgageexpert #loanofficer #mortgage #loanofficermarketing #podcasting #mortgagebroker #wealthmanagement #theloanofficerpodcast #chrisjohnstone #database #coach #leadership #referrals #davidlykken