MOSCOW MULE: marketing, asini e buone idee

from TEQUILA - i cocktail fra arte, marketing e luoghi lontani · host Alberto Bertini e Lyam Sibilia

Il Moscow Mule è fra i cocktail più facili da identificare: bicchiere di rame. La sua storia è una vera e propria lezione di marketing, fatta di strategie, campagne di comunicazione, oggetti di recupero, asini e prodotti da piazzare sul mercato in modo nuovo. Ne parliamo in questa puntata moscovita.

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This episode is 11 minutes long.

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This episode was published on February 22, 2024.

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