Most Businesses Go Quiet in September. That's the Mistake.

September rolls around and most businesses go quiet — right when they should be doing the opposite. This one's about building a content bank before the slow season hits, why the holidays need 4-6 weeks of lead time minimum (bigger brands plan 6 months out), and what that actually looks like behind the scenes with a Muskoka marina, a landscaping company, and a family-run garden center that's been sitting on decades of story nobody knew about. If content keeps getting pushed to the back burner in your business, this is the one to actually sit down and listen to. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia