Most Cannabis Marketing Fails Because It Is Asked to Solve the Wrong Problems ft. John Shute

If you doubled your marketing spend tomorrow, would you double your sales?Most cannabis marketing does not fail because teams spend too little. It fails because marketing is asked to create success while known problems remain unfixed. That is why marketing is often the first thing cut when results stall.What has changed is that modern tracking makes attribution clearer and easier than ever. Attribution means understanding which actions actually drive revenue, not just traffic or activity.This week we sit down with John Shute to discuss:• Why marketing gets blamed for upstream failures• How attribution reveals what is actually working• Where most teams are missing Chapters00:00 Navigating Budget Cuts in Cannabis Marketing02:59 The Importance of Trackable Marketing Strategies06:05 Understanding Consumer Behavior and Retention08:53 Leveraging Data for Brand Growth11:59 The Role of Email Marketing in Cannabis Brands15:10 Product Quality and Consumer Safety18:01 Narrowing Focus for Brand Success23:26 Smart Growth Strategies in Cannabis Marketing26:24 The Importance of Data-Driven Decisions27:21 Closing the Gap: SEO and Market Positioning30:27 Maximizing Marketing ROI33:03 Understanding Marketing Attribution36:14 Navigating Challenges in Client Relationships39:19 The Complexity of Marketing in Cannabis45:04 Community Engagement and Social ResponsibilitySummaryIn this conversation, John Shute discusses the challenges and strategies of marketing within the cannabis industry, particularly in the context of budget cuts. He emphasizes the importance of trackable marketing efforts, such as email marketing, and the need for brands to focus on consumer retention and data analytics. John also highlights the significance of building a strong brand identity and ensuring product quality and consumer safety. The discussion touches on the evolving landscape of cannabis marketing, the necessity for comprehensive audits, and the value of community engagement initiatives.Guest Linkshttps://x.com/johnshute_https://www.linkedin.com/in/john-shute-pufcreativ/https://www.instagram.com/pufcreativ/https://www.youtube.com/channel/UCY2pdmT1-QHKux8728PRy2Ahttps://www.linkedin.com/company/pufcreativhttps://pufcreativ.com/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.