EPISODE · Apr 22, 2026 · 45 MIN
Most CMOs are buying AI tools Karim is building his own
from Commerce Rewired · host Mohamed Al Lawati and Joe Sindaha
Most CMOs are buying AI tools.Very few are changing how their teams actually work.In this episode, Karim Chaanine CMO of Papa Johns Pizza shares why he took a different approach, building his own agents instead of relying on off-the-shelf tools.We unpack:Why most AI tools don’t translate into real marketing impactWhat changes when you build around your own data and workflowsHow to move from experimentation to executionWhat it actually takes to make AI work inside a marketing team
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Most CMOs are buying AI tools Karim is building his own
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