MOST COMPANIES ARE NOT READY FOR CHINA - JACOPO PESAVENTO (13) FULL EPISODE

In their discussion, Jacobo and Fernando covered a range of important topics for companies looking to enter the Chinese market. They stressed the importance of thorough research, strategic planning, and localization. Rather than viewing China as a single opportunity, companies need to evaluate if their products fill needs. Once committed, goals and timelines should be set to ensure proper investment. Both speakers drew on years of experience working with international brands to enter China successfully. Their advice emphasized truly understanding local platforms, consumers, and cultural differences to effectively engage the market over time. For any company aspiring to reach China's potential, carefully heeding their guidance will be invaluable.