EPISODE · May 18, 2026 · 33 MIN
Most Creators Get Taste Wrong—Here's Why
from Fully Managed · host Penji
About Carlos Velasco from TBWA Website: https://carlosvelascocreative.com/ Social: https://www.linkedin.com/in/carlosvelascodesign/ Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
What this episode covers
Carlos Velasco, Associate Creative Director at TBWA, breaks down what it really takes to make work that moves through culture — not just through a deck. From “famous ideas” to taste, trend‑jacking, and why ugly ideas often win, Carlos shares the creative instincts that separate safe work from unforgettable work. A masterclass in social‑first creativity, cultural intuition, and trusting your gut
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Most Creators Get Taste Wrong—Here's Why
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