Most Founders Make This Costly Mistake When Scaling | Kesi Case

Business growth, scaling a business, entrepreneurship, automation, and business systems—in this episode, we reveal why most entrepreneurs struggle to scale and how to fix it with better operations, hiring, and clarity. Struggling to grow your business without burnout? Feeling stuck doing everything yourself? This episode dives deep into the real reason businesses don’t scale—and it’s not what you think. Blaž Murald shares powerful insights on building systems, identifying bottlenecks, hiring the right people, and avoiding costly mistakes with automation and AI. If you're a founder, coach, or service provider ready to scale smarter, this is a must-watch. Chapters: 01:08 Guest Introduction (Blaž Murald) 02:00 Background & Career Journey 05:00 Why He Left Coaching for Operations 08:00 Why Most Clients Don’t Take Action 11:00 How to Find Business Bottlenecks 14:00 When the Founder Is the Problem 17:00 From Solopreneur to Leader 20:00 Hiring Mistakes Entrepreneurs Make 23:00 How to Know Who to Hire 26:00 Advice to Younger Entrepreneurs 28:30 Setting Realistic vs Big Goals 30:00 Stay in Your Zone of Genius 32:30 Why Automation Can Hurt Your Business 35:00 When Automation Actually Makes Sense 37:30 Garbage In, Garbage Out in Systems 39:30 Costly Automation Mistakes 41:00 Step-by-Step Scaling Strategy 42:30 Focus on One Bottleneck at a Time 43:30 How to Choose the Right Clients 44:39 Final Thoughts Podcast Guest: Blaz Marolt Facebook: https://www.facebook.com/blaz.marolt.7 LinkedIn: https://www.linkedin.com/in/blazmarolt/ If you’re serious about scaling your business the smart way, make sure to subscribe. We drop episodes like this every week. #kesicase #entrepreneurialtruth Support the show