EPISODE · Apr 7, 2026 · 44 MIN
Most People Dress to Hide — Here’s What It’s Costing You
from Possibilities with Hina Khan · host Hina Khan, Julianne Costigan
Most people don’t get dressed to express who they are — they get dressed to hide. In this conversation with personal branding expert Julianne Costigan, we explore how clothing shapes identity, confidence, and the way we’re perceived before we ever speak. This isn’t about fashion. It’s about how you’re reinforcing — or limiting — who you believe yourself to be. Website → https://www.hinakhan.ca Instagram → https://www.instagram.com/coachwithhina Community → https://www.facebook.com/groups/339736243522184/ TikTok → https://www.tiktok.com/@coachwithhina About Julianne Costigan: Julianne Costigan is the FOUNDER & CEO of COSTIGAN. COSTIGAN is a personal branding studio where style is strategy. We help leaders discover, define, and elevate their personal brand by aligning their internal identity with an external presence that reflects clarity and influence. We believe style is one of the first and most consistent expressions of leadership - a powerful way to shape perception, build credibility, and communicate value. Through our proprietary Style Anchors framework, we translate values and leadership style into a cohesive visual identity. From 360 Personal Branding and executive keynotes to tailored masterclasses, we equip ambitious women to lead with intention and show up with impact. With over a decade of experience working with entrepreneurs, executives, and high-growth organizations, we position personal branding as a strategic tool for visibility and long-term success. You can find her: Website → https://costiganstudio.com/ Instagram → https://www.instagram.com/julianne_costigan/ Pinterest → https://ca.pinterest.com/costiganstudio/julianne-costigan-styling/ Let's connect: Website: https://www.hinakhan.ca/ Instagram: / coachwithhina Facebook: / 339736243522184 TikTok: / coachwithhina LinkedIn: / hina-khan-worldwide-inc Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Most people don’t get dressed to express who they are — they get dressed to hide. In this conversation with personal branding expert Julianne Costigan, we explore how clothing shapes identity, confidence, and the way we’re perceived before we ever speak. This isn’t about fashion. It’s about how you’re reinforcing — or limiting — who you believe yourself to be.
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Most People Dress to Hide — Here’s What It’s Costing You
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