Most PODCASTERS ARE LAZY ABOUT MARKETING

Most Podcasters Are Lazy About Marketing After five years in the podcasting industry, I've realized that many podcasters lack real marketing skills for promoting a business or service. My podcast marketing style evolved from: Sixteen years of owning a French-themed inn Experience as a French wine specialist A deep understanding of how to create fun, excitement, and emotional connection around a business After observing what the vast majority of my colleagues are doing, I believe it's time to call this out. Here's Why When you are interviewed on a podcast, there is usually a paid sponsor. That sponsor receives: A pre-roll ad A mid-roll ad An end-roll ad These ads are promoted and marketed during your interview. After the interview: You are sent a recording You are expected to upload it to an app You must then market it across multiple social media platforms This process can take hours—sometimes days—of frustration on your part The Reality of Podcast Advertising Audiences dislike advertising, regardless of the sponsor. Listeners often switch to another podcast that has no ads. In reality, you are not the one being featured. The sponsor who paid for the advertising is the true focus. Millions of podcasters follow this same model. My Approach Is Different I transferred my marketing skills from: Owning Le Petit Chateau Inn Working as a French wine sales specialist Into a specialized approach: Podcast Marketing Services. I represent clients who offer products or services that improve their communities. I interview my clients and tell their story. I have a gift for embellishing my clients in a way that: Creates emotional connection Attracts qualified leads Makes sales easier and more natural   Learn More What I do for each client is outlined on my Opportunity Card. Send me an email, and I'll be happy to share it with you. [email protected] This is what podcast marketing is all about at my company :CHEZ VALERIE llc REQUEST MY OPPORTUNITY CARD TODAY RESOURCES: [email protected] www.allinourminds.com PODCASTER EXTRAORDINAIRE: JR SPARROW is a GREAT INTERVIEWER and STORY TELLE https://podcasts.apple.com/us/podcast/wv-uncommonplace-uncommon-conversations/id1368068056 MERCI