Most restaurants are chasing the wrong thing -

Jay and Dom sit down with Menu Matters founders Maeve Webster and Mike Kostyo to break down what’s really happening in foodservice right now.Not trends. Not headlines. What actually matters.They dig into:Why most “trends” are pushed, not pulledHow operators lose their identity chasing the next thingWhy value has nothing to do with priceAnd the one thing that still wins, human connectionThis is a conversation about clarity in a messy market.If you run a restaurant, lead a brand, or care about where this industry is headed, this one hits.