Most Small Businesses Struggle With Marketing Because They Can't Find Their Audience by Nathan Yeung

E5:S38 Most small businesses don't have a marketing problem: they have an audience clarity problem. In this episode of Small Biz Stories, Dr. LL sits down with Nathan Yeung, founder of Find Your Audience, to break down why perfectionism, feature overload, and poor framing keep brands invisible and how to fix it. 🔹 What You'll Learn Nathan shares practical insights on: Why 80% execution beats 99% perfection every time How consumer psychology influences buying decisions (even when customers can't articulate their needs) Why pricing, framing, and choice matter more than features Where AI supports marketing and where human judgment is still essential 🔹 Episode Highlights (Timestamps) 00:02 – Why perfectionism blocks go-to-market success 06:30 – AI as a tool, not a shortcut 12:40 – Why customers don't actually know what features they need 18:10 – How framing and pricing reduce buyer hesitation 26:00 – Becoming the benchmark customers compare everyone else against 🔹 Who This Episode Is For This episode is for: Small business owners struggling with visibility Consultants and solopreneurs refining their positioning Founders overwhelmed by marketing choices and AI tools Anyone trying to attract the right audience not just more noise 🔹 Curious? Invisible brands don't make money. At STEERus, we help small businesses get seen, get clear, and get paid—by focusing on strategy, positioning, and execution that actually works in the real world. If this episode helped you, please: 👍 Subscribe to Small Biz Stories 🔁 Share this episode with another business owner 💬 Join the conversation in the comments #SmallBusinessMarketing #EntrepreneurMindset #MarketingStrategy #AudienceBuilding #BusinessGrowth #marketing #entrepreneurship