Most Small Carriers Sound the Same — And That’s the Problem | The Long Haul

Many small carriers think they have a driver problem. They don’t. They have a messaging problem… a positioning problem… and a clarity problem. In this episode of The Long Haul Podcast, Adam sits down with Elijah Cramer — who built his career inside driver recruiting before moving into tech and working directly with carriers to improve hiring and retention This conversation breaks down: Why driver recruiting is still broken for small fleets What drivers actually care about vs what carriers think they care about Why “we treat drivers like family” isn’t working anymore How small fleets can compete without big budgets And how to fix your hiring problem without wasting money If you’re struggling to hire or keep drivers… this one is going to challenge how you think. ⁠Follow The Long Haul Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices