Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

Why are so many social media managers overworked, underpaid, and stuck in the client grind while others are building scalable, profitable businesses? Sam Schmidt breaks it down because she’s seen both sides. After starting her career as a teacher, Sam transitioned into social media management, built a successful agency, and went on to mentor hundreds of social media managers on how to grow beyond just “doing the work” and start running real businesses. This episode challenges the industry norms from underpricing and overdelivering to the pressure of doing everything, and replaces them with a smarter, more sustainable way to grow. If you’re ready to stop guessing, start charging appropriately, and build a business that actually supports your life, this conversation will shift how you see everything. What You’ll Hear: Sam’s transition from teaching to social media entrepreneurship  Why most social media managers are undercharging (and how to fix it) The truth about the “$500 social media manager” and why it’s hurting the industry Why social media management should be treated as a premium service The difference between social media management vs. support (and when to offer each) How to confidently talk about pricing without second-guessing yoursel The biggest reason social media managers burn out How to balance client work with actually growing your business The role of specialization (and why it matters more than niching) What separates the social media managers who succeed from the ones who quit How to build a personal brand that attracts better clients Simple, actionable shifts to improve your social media strategy today Connect with Sam:  Website: https://www.samschmidtsocial.com/home Instagram: https://www.instagram.com/samschmidtsocial/?hl=en   Let's Connect: https://www.instagram.com/kassidylynnesocial