Most websites fail to facilitate the customer journey - Interview with Mark Lancaster of SDL

Today’s interview is with Mark Lancaster, who is CEO of SDL, who provide technology and services to optimize the global customer experience for clients all over the world, including 42 of the top 50 global brands. Mark joins me today to talk about the challenges of delivering a global customer experience and what it takes to be successful at it. This interview follows on from my recent interview: Customer engagement and the alignment of sales, marketing and customer service – Interview with Tim Pickard of NewVoiceMedia – and is number ninety-one in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service. Please note that this interview was recorded in a public place so there is a bit of background noise. Not too much. But, I just thought I should let you know.