Motette Bamboo Pajama Story with Samantha Gold

Samantha Gold shares the extraordinary story of Motette, her bamboo pajama brand that's exploded in popularity just two months after launch. She reveals how she's leveraged a community of 2,000 moms to co-create products while implementing a DIY PR strategy that's landed major media features.• Using bamboo fabric for pajamas because it's sustainable and great for sensitive skin• Creating tag-free labels that are heat-pressed to accommodate children with sensory issues• Building an "inner mom circle" of 2,000 mothers who provide real-time feedback on products• Implementing a DIY PR strategy that involves pitching 50-100 media contacts daily• Growing without outside funding to maintain complete creative control• Expanding into wholesale with six boutique partnerships secured in just one week• Planning celebrity/influencer collaborations and expanding size ranges• Using ChatGPT to name the brand after trademark issues with her first choice• Moving to Australia with her family which created the opportunity to start her own business• Her background in tech sales providing the skills needed for entrepreneurial successIf you're interested in joining Samantha's inner mom circle, send a DM to @ShopMotette on Instagram. Entrepreneurs interested in one-on-one consulting can reach Samantha at @TheSamanthaGold.#shopmotette #samanthagold #bradweisman #tbws #bamboopajamas  ---Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife  Credits - The music for my podcast was written and performed by Jeff Miller.