Mothering With Confidence, Humor, and Intention: A Conversation About Keeping Your Identity in Motherhood

Send us Fan MailAllie Lefevere is a mother + writer/marketer and podcaster. She runs Obedient Agency with her best friend, specializing in humor marketing. Join us, as we talk with Allie about:Ambivalence in pregnancy: Allie openly talks about her uncertainty with entering motherhood, and once she became pregnant with her daughter, how that uncertainty didn’t magically fade away. Life after baby: A typical day in the life for Allie changed when she had her daughter, but not as dramatically as you might think. As she says, her and her husband had 14 years to discuss how they wanted their lives to look like when they became parents.Parenting with intention: For her and her husband, keeping their jobs, their social life, and their identities were non-negotiable. Allie didn’t want her identity to be just a mom; she was and is confident in what she needs in her life in addition to motherhood to thrive.Confidence in entrepreneurship: Trust in yourself enough to know that you’ll figure out a way. Allie explains her transition from corporate consulting to entrepreneurship, and how “if we’re carving our own path, there’s no way to feel inferior.”Silly goose fun: How Allie embraces motherhood by just being silly with her girl. Fun can coexist with everything else that goes into motherhood, and life in general.Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands; whipping up their humorous branding and advertising campaigns, and making sure every touchpoint of the customer experience is unforgettable, unconventional, and most importantly, un-boring. Rooted in the power of fun and the potency of humor, her agency—Obedient—believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave. She would never brag that her work has been published in places like: Adweek, The New York Times, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so she’ll make an exception. In addition to her client work—brands like Blue Bunny, Native, Choice Organics, Clif Bar, Alleyoop, and The Dallas Cowboys—she cohosts a trio of business and comedy podcasts: Can They Brand That? a video brainstorming show where they pick a brand, set the clock for 20-minutes and ideate as many creative ideas as they can, Brandsplaining—a business-casual podcast, and Fangasm—a comedy podcast reading steamy, pop-culture fanfic (Think: Marvel, Schitt's Creek, The Office, Harry Potter, Star Wars, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.At the end of the day, Allie lives to prove that you don’t need to prey on the fears of your consumers to make the kill. Instead? Excite them to death. RIP, your sad sales and long live fun. ;) Where to find Allie:Obedientagency.comhttps://www.instagram.com/obedientagency/ https://www.instagram.com/allielefevere/ WHERE TO FIND US NOWConnect with Stacey🎧 The Next Phase Podcast —  on Apple & Spotify 📸 Instagram: @stacehutsonConnect with Steph🎧 The Peri-Normal Podcaston Apple and Spotify✍️ The Reclamation Eraon Substack📝 MidCircle— a writing community for midlife women📸 Instagram: @stephsprenger