Motifmodcom: New Online Store Faces SEO, Marketing Challenges

MOTIF Modern Living operates a unique contemporary furniture outlet just 10 minutes south of downtown Austin, Texas, and it launched a website last year. Its president, Steven Lora, is facing the start-up challenges that most online operations face. He discusses the hurdles his ecommerce business has with marketing its online site and search engine optimization. He also talks about the special challenge he faces with shipping, given the cumbersome nature of handling furniture.