Motorsport Merch Is Lazy, And It's Costing Teams Millions

Relevant links for this episode:Source article on the Vaucher Analytics websiteF1 teams interpreted as football kitsIn this episode of Return On Racing, we break down one of the most overlooked revenue and branding opportunities in motorsport: merchandise. From Formula 1 to WEC to grassroots teams, most merch is still uninspired, poorly made, and culturally out of touch. But it doesn’t have to be this way.We lay out why merchandise, when done well, is about identity, storytelling, and strategic leverage. This episode of Return On Racing covers:Highlights how bootleggers are beating official channels on designExamples of teams and drivers who got it rightHow even the smallest teams can hack their way to attention with better merchIf you're part of a racing team, a sponsor, or anyone trying to turn motorsport passion into commercial momentum, this episode is a blueprint.Contact the show: [email protected] contact the Business Of Motorsport podcast, please send an email to [email protected].