Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work

"How do you be real - and can you be real - to everyone at once?" We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!   Follow Matt: LinkedIn @mattburbach mattburbach.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!