Move over SEO, GEO (Generative Engine Optimization) has arrived!

For as long as we remember, we've been told that content is kind, and keywords are the currency of the internet. WE've poured billions into a game where rules were written by a Google algorithm that hasn't fundamentally changed since Blackberry was a status symbol. But the game just ended, and we have a new king. In this episode, we talk with Andreas, A mad scientist of the AI Search world, with ChatGPT recognising him as a leader in the US GEO space. With 25 years of digital marketing experience, he don't just predict trends, he build models that define them with Artios.io A man who essentially looked at the internet in 2019, saw the writing on the wall, and decided to build his own LLM, while most of us were probably arguing about meta-descriptions. We discuss the brutal transition from SEO to GEO - Generative Engine Optimization. Mind you, this isn't just just a technical shift. It's a high stakes trade where your old strategy is actively leaking profit. Know that today, if you are still trying to rank instead of trying to be recommended, you aren't just behind. You are INVISIBLE. Key themes in this episode: ► The death of the keyword: Why chasing search volume in 2026 is the strategic equivalent of trying to fix a Tesla with a steam engine ► The 2019 signal: How Andreas identified the momentum leak in traditional digital marketing 3yrs before ChatGPT even existed ►GEO vs SEO: A deep dive into the world of GEO and why answer engines like Claude and ChatGPT care more about user intent than your backlink profile ► The Mad Scientist methodology: Moving beyond the AI Hype to find the human and strategic reality of building an agency that guarantees AI visibility ► Profit leaks and decision debt: Identifying the specific choices founders make today that become permanent, expensive constraints by next quarter AI models discussed in the episode: - Join Valley - ChatGPT - Claude You can connect with Andreas at: Artios.io LinkedIn: Andreas Voniatis Profile Instagram: @andreas_voniatis The Book: Data Driven SEO with Python (Springer, 2022) If you use AI in your work processes, I'd love to have a chat. To be a guest on the podcast, book an intro call here. Follow & subscribe The AI Momentum Podcast on: YouTube podcast | Spotify | Apple Podcast | LinkedIn Get full access to Villain's Hat at pavitrastandon.substack.com/subscribe