Movement Building Strategies: Growing Mission-Driven Organizations with Carlos Carvalho

In this episode of Growth Class, host Phil Masiello interviews Carlos Carvalho, co-founder of One Movement Threads. Carlos shares his journey from working as a city laborer and union advocate to building a purpose-driven company that helps unions, nonprofits, and community organizations strengthen engagement through custom apparel, branding, websites, podcasting, and marketing services. The conversation explores how authentic community building can create stronger organizations, why merchandise can be a powerful tool for movement growth, and the challenges and opportunities of supporting ethical, locally made manufacturing in North America. Carlos also discusses the importance of understanding workers, serving mission-driven organizations, and creating brands that people are proud to represent beyond the workplace. One Movement Threads website: https://onemvmt.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth