Moving Closer to Millennials: Ikea’s City-Centric Strategy

Ikea catches up to the urban living trend with the launch of its new store and design studio in Manhattan. The move signals the growing need for homeware and home furnishing retailers to embrace an extensive business model that is omni-channel and oriented to Millennials. In an age where both digital and real-world experiences are valued, the Swedish brand is serving highly curated assortments and design-oriented customer service that should catch the attention of the busiest of New Yorkers.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.