Moving from 1:1 to a Group Programme with Suzanne Culberg

Episode 62 of the The Best Guest podcast, hosted by Victoria Bennion, titled "Moving from 1:1 to a Group Programme with Suzanne Culberg" was published on November 29, 2022 and runs 27 minutes.

November 29, 2022 ·27m · The Best Guest

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Episode Description

In episode 62 of The Best Guest we welcome Your Nope Coach, Suzanne Culberg back to the podcast. We talk about:

Moving from 1:1 clients to a group program
A membership vs a program
The size of Suzanne's audience when she launched her program

About Suzanne Culberg

SUZANNE CULBERG is a coach and author, who helps over-givers and people pleasers learn to set boundaries and say ‘No’ in a way that feels good.

Through her signature online program Why W8? Suzanne has helped hundreds of women break the cycle of putting themselves last and instead build the confidence to set boundaries.

Suzanne’s passion for helping women is fueled by her own experiences of over-giving, over-consuming, and over-doing everything. She’s on a mission to not only help women set boundaries for themselves but also to make boundaries normal. We should be saying ‘No’ more often.

Suzanne is a Certified Practitioner of Neuro Linguistic programming (NLP) and holds a Bachelor of Medical Science (Honours). Suzanne also has Certificates III and IV in Fitness,and is a Certified Sacred Depths Practitioner.

Suzanne lives in Sydney, Australia with her husband Jeremy and her two young children who keep her both busy and entertained. When she’s not coaching her clients, running her programs, sharing her latest wisdom on Facebook Live, podcasting or writing her popular newsletter, she can be found reading, enjoying Diamond Dotz, or burlesque dancing. She is also a big fan of Yoga.

Key Takeaways

If you're an introvert podcasts interviews are great because you're having a one to one conversation
If you struggle with boundaries it can feel hard to leave a membership
When you're not clear on your boundaries how do you expect your clients to be
Everybody has Facebook. It's wonderful for running a program
Eliminate your Facebook newsfeed with Newsfeed Eradicator so you don't get distracted
The learning curve of running a program can be steep - the tech, managing a group dynamic
If you're early on in your business hire support on a contract basis
By teaching live you can shape the program to each cohort
Suzanne did not have a large audience when she launched Why W8? Her list was 280 and 50 people signed up. The beta round of the course was only $97
Having a large list adds to your costs so you want your subscribers to be engaged
If you're planning to do a program don't do a beta and offer huge discounts as you won't attract the right people
If you're going to continue with your 1:1 clients be clear about the difference in service between your 1:1 and the group program