Moving from Awareness to Influence: The "Mental Switch" Every Advocate Needs

We sit down with Laura Brigandi, senior manager of advocacy practice for the Public Affairs Council, to pull back the curtain on what actually moves the needle with decision-makers. We discuss the importance of personalization in messaging and building relationships that are beneficial, not transactional. Laura delivers the blueprint for influence that sticks. If you’re ready to stop just "raising awareness" and start driving real policy change, this conversation is your new secret weapon🔥 In This Episode, You’ll Learn 💡 Why credibility, relevance, and human consequence are the non-negotiables for any successful campaign. How to move past generic "action alerts" and use your authentic story to cut through the noise of AI-generated messages. Why "knowing an issue exists" isn't enough—and how to target the right people to actually change a decision. How resource-constrained organizations can build a powerhouse advocacy practice without a massive staff or budget. The critical importance of the "follow-up" and why advocacy is a relationship discipline, not a one-time event. Resource Links 🔗 Guest Info: Connect with Laura Brigandi at the Public Affairs Council. Event Alert: Don't miss the upcoming Public Affairs Council Advocacy Conference. Become an advocate at H4HC   produced by slanted.design