Moving from marketing focused to brand focused with Lizzy Barber

ABOUT:   We're super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.   We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome   LINKS:   Hush golden era : https://hush.co.uk/experiences/hush-presents-the-golden-era/   Hush truffle hunting : https://hush.co.uk/experiences/hush-presents-truffle-hunting/   Hush classics the the courtyard : https://hush.co.uk/experiences/classics-in-the-courtyard/   Never break the chain : https://www.restaurantinnovator.com/opinion/never-break-the-chain   My Name is Anna by Lizzy Barber :  http://amzn.eu/d/5O7PF5d   LIZZY BARBER:   Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the "Sweet Potato" ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the "better burger" brand. Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the "burger social" tagline, harnessing its potential to "reclaim burgers for grown-ups, within a social, all-day setting."   Professionally, Lizzy completed a "Fundamentals of Marketing" certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food & Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine "Digital Innovation Forum" and on "Digital The Delivers" at the Propel Advanced Marketing Masterclass.   In 2015 she won the "Social Media Campaign of the Year," in the Eat Out Awards for Cabana's #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.   In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House's Century imprint in January 2019. FOLLOW US:   Lizzy https://twitter.com/byLizzyBarber   https://www.instagram.com/bylizzybarber/   Mark 
https://twitter.com/spectacularmark 
https://twitter.com/spectacularchat    
https://www.instagram.com/spectacularmark 
https://www.linkedin.com/in/markmcculloch   Do you want to be on the next Spectacular Marketing Podcast? Email [email protected]