Moving from SEO to Master AEO - Master B2B Friday 15

What this episode covers

Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization capabilities. Rob discussed the framework called EAT - Expertise, Authoritativeness and Trustworthiness - and using that to guide how the company thinks about changing its approach to product information and landing pages. As he told Andy & Brian - "Your AEO strategy is only as good as your product data." We'll be discussing AEO strategies at the Master B2B Mindshare Summit on March 10 and 11 in Chicago.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 26 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on February 6, 2026.

What is this episode about?

Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization capabilities. Rob discussed the framework called...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.