Moving from SEO to Master AEO

from Master B2B Friday 15 Hosted by Master B2B

Andy and Brian talk with Rob Howl, the Vice President of Digital Products and Experience at HVAC parts distributor mSupply about how the company is approaching building out Answer Engine Optimization capabilities. Rob discussed the framework called EAT - Expertise, Authoritativeness and Trustworthiness - and using that to guide how the company thinks about changing its approach to product information and landing pages. As he told Andy & Brian - "Your AEO strategy is only as good as your product data." We'll be discussing AEO strategies at the Master B2B Mindshare Summit on March 10 and 11 in Chicago.

Episode details come from the podcast's RSS feed.

Embed this episode

Attribution link and audio player

Ready to play

Moving from SEO to Master AEO

0:00 26:00

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Frequently asked questions

How long is this episode of Master B2B Friday 15?

This episode is 26 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on February 6, 2026.

Can I download this Master B2B Friday 15 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.