Moving Lives Forward: Liza Borches and the Transformative Growth of CMA

Meet Liza Borches, CEO of Carter Myers Automotive (CMA) and a dynamic leader who has transformed the company into a regional powerhouse. As the fourth generation of the Myers family to lead CMA, Liza took the reins in 2003 when the company operated just three dealerships. Under her visionary leadership, CMA has expanded to 24 dealerships across Virginia, West Virginia, and North Carolina, with a 25th set to open in Maryland, marking its expansion into a fourth state. Representing 18 diverse brands, CMA now operates in eight markets and employs over 1,200 associates, with a steadfast focus on strategic growth and market leadership.