Moving Up-Market and Adjusting Your Strategy With Jeff Ignacio and Sean Lane

Our host Jeff Ignacio sits down with Sean Lane, a Founding Partner of Minot Light Consulting to discuss all things RevOps. They talk about both the internal and external challenges of going up-market and the importance of creating strategies which can adapt to the realities of new business. Sean also explains the importance of operating rhythms and targeting the frictions and inefficiencies within the funnel when crafting a strategy.