Moving Upmarket: Building the Process to Closing the First Deal with Bryan Caplin

Jake is joined by Bryan Caplin, CRO of Thoropass and a founding member of Pavilion, to discuss the intricacies of moving upmarket. With over 20 years of experience in leading and scaling high-performing revenue organizations, Bryan shares his insights on the common mistakes companies make when targeting mid-market and enterprise clients. They delve into the evolution of go-to-market strategies, the importance of cross-functional alignment, and the need for a dedicated approach to successfully transition from SMBs to larger markets. Bryan emphasizes the significance of planning, proper talent management, and the value of iterative learning in this complex but rewarding journey.______________________________________________Follow Bryan:Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bcaplin/Check out Thoropass: https://thoropass.com/______________________________________________The Innovative Seller: https://www.jakedunlap.com/the-innovative-sellerThe Innovative Seller answers the question: what will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?Community: https://www.jakedunlap.com/the-innovative-seller-community______________________________________________AI Unleashed: https://bit.ly/ai-unleashed-seriesAI Sales Prompt Pro: https://skaled.com/insights/ai-sales-prompt-pro/Custom GPTs for Sales: https://skaled.com/insights/custom-gpts-for-sales/______________________________________________Book Time: https://savvycal.com/Jake-Dunlap/modern-leader______________________________________________Sign up for the Modern Leader newsletter for more tips and talks from Jake:Email: https://skaled.com/modern-leader-sign-upLinkedIn: https://bit.ly/modern-leader-newsletter______________________________________________Follow Jake:LinkedIn: https://linkedin.com/in/jakedunlapInstagram: https://instagram.com/jake_dunlap_Twitter: https://twitter.com/jaketdunlapWebsite: https://jakedunlap.com