Moxie Talk with Kirt Jacobs: #240 Patrick Armstrong

In 2015, Patrick was chosen to lead the esteemed KY. Derby Museum, replacing Lynn Ashton who previously served 20 years in that role. Since taking the lead at the museum, Armstrong & his "KDM" staff have increased revenue by 22%, along with an annual attendance increase of over 12.6% in the 2016 fiscal year & 5.6% in the 2017 fiscal year. Not too shabby, & not to be outdone Patrick & his team are now overseeing a $6.5 million/11,000 sq. ft. expansion of "KDM" to be unveiled prior to the 2018 Breeder's Cup. More than doubling the existing space of 5,000 sq. ft. Prior to joining "KDM" Patrick served 10 yrs. as SR. VP of Mktg. & Dev. for KY. Derby Festival, Inc.-having worked for the KY. Derby Festival for a collective 20 years & in the Lou. community for the last 27 yrs. with past stints as Mrktg. Dir. for Lou. CBS affiliate-WLKY TV,  & as Mrktg. Services Mgr. for Clear Channel Radio in Lou. Patrick is a graduate of Eastern KY. Univ. with a B. S. degree in Marketing & Management. Patrick is a 2015 graduate of Leadership Louisville, a 2013 graduate of Focus Louisville, & a 2002 recipient of Business First's "Forty Under 40". He currently serves on the Bd. of Directors for Louisville's American Advertising Fed., & is the Vice Chairman of the Bd. of Dir for Assumption HS. He is married to his lovely wife Renee & has two daughters named Devin & Becca