MoxieTalk with Kirt Jacobs #432: Alison Ver Halen

Alison graduated from Lawrence University in 2009 with a B.A. in English and psychology but did not realize she was getting the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. Today & Alison is still writing blog posts, website landing pages & emails. She also integrates SEO and marketing strategy into her content to give her clients the best chance of attracting, engaging, and converting their ideal clients.