MoxieTalk with Kirt Jacobs Episode #114: David Easterling

David Easterling is a software entrepreneur engaged in a labor of love to bring back an iconic Louisville beer brand. He began in sales and management in the paper industry and moved on to a career in information technology consulting. As the software executive for Everest Technologies, he grew the operation and eventually bought it. Now called Prosoft, Easterling has become a leader in the Louisville area for software development consulting and staffing, with offices across the nation. When this beer-lover learned of the expired Falls City Beer trademark (a local beer company from 1905 to 1978), he applied for and secured the trademark for himself. Easterling is bringing back the iconic beer brand that had not been distributed in over 30 years.