Moz Founder on Startups, Business Decisions

Rand Fishkin founded Moz in 2001 as a blog, calling it at the time SEOmoz. It became an industry beacon, helping thousands of companies dissect and improve their search engine optimization efforts. He left Moz earlier this year. His new book, "Lost and Founder: A Painfully Honest Field Guide to the Startup World," is a transparent view of running that company and the lessons learned along the way.