MozCon 2023 Recap: Doubling down on building authority and brand recognition for SEO

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years and even months in the world of SEO and search rank strategy. According to Erin, there were 4 big themes from MozCon 2023: Search is a lot more than Google searchThe way google interprets information and feeds you information has changedThe way SEOs understand search is changingGoogle has been evolving constantly with AIErin explains each of these themes and how marketers can make some key changes to their SEO strategies in order to build authority and lean into brand recognition - two key strategies SEOs are turning to for success in the future.ResourcesConnect with Erin Moore on LinkedInLearn more about MozConSEO Series Part 1: The Evolving Search Landscape of 2023SEP Series Part 2: Taking a Conversion-Focused Approach to SEOConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.