Mr FullyPaid - The East Ender who turned £500 into a successful streetwear brand

For this episode we were joined by Mr FullyPaid (FP),  Co-Founder of streetwear brand FullyPaid.Raised in East London to Ghanaian parents, FP had no intention to make the foray into fashion, it was instead football that took all of his time and effort. However after being released by AFC Wimbledon in his mid-teens, he saw himself at a crossroads. With not much going on for himself at the time FP's cousin came to him with the idea of starting a brand, it is here where FullyPaid was born. Nearly 7 years down the line FullyPaid has gone from a local hackney based clothing-line to a global streetwear brand. This is no fluke and is testament to the hard work FP and his team have put in to constantly develop the brand. Throughout the episode FP shares the story of how the brand got to where it is now. He tells the story behind many of the brands most significant moments such as it's collaboration with the viral Spain based brand Trikko, their collaboration with the original TopBoy and cultural icon that is Ashley Walters, the role they played in the viral drill hits from Hazey and Benzz, and much, much more. In a relatively short space of time we've seen the brand continually evolve. Right now the brand is in the midst of another evolution as it slowly transitions into a more luxury streetwear brand. If you haven't seen their FullyPaid dreams collection make sure you check it out its cold! FP shares why this transition is happening and also whether the risk has paid off!One thing that stood out to me in this episode was FP's transparency. Over the few years of knowing each other I've seen how willing FP is to share the many keys he's learnt from his time in fashion, largely due to the fact that he himself had no clue about this industry once up a time. As a result this episode is littered with gems on how to build a successful brand including how to build a functioning team, how to best market your brand, how to build the right connections and much more. Fully Paid have started the year in great form, with their Fully Paid dreams collection continuing to garner global attention with it being seeing on several musicians and NBA superstars including none of other than the living legend Bobby Shmurda and Brooklyn nets star Dennis Smith Jr. Make sure you stay locked in, they're due to have a BIG year.  Follow Mr Fully Paid's Instagram now to see how turns Fully Paid dreams into reality and follow the FullyPaid brand page to keep up to date with their latest drops!