MSL 218 - Membership Models, Pivots and Passion: A Solopreneur’s Playbook with Natalie Benamou

In this episode of My Solopreneur Life, host Terry Pappy talks with Natalie Benamou, founder of Her C-Suite, about launching and growing a purpose-driven business in the second half of life. Natalie shares her journey from corporate trade show executive to community builder for high-achieving women, including how COVID-19 forced a pivot, the challenges and lessons of running a membership model, and how to scale without losing the personal touch. From choosing the right tech stack to aligning your offerings with client values, this conversation is packed with hard-won insights for solopreneurs ready to reinvent themselves and stay relevant.