mSurvey's Kenfield Griffith on why he's bullish on 2018 and why data analytics is a gamechanger

Montserrat native Kenfield Griffith is co-founder and CEO of mSurvey-- a data analytics SaaS startup based in Nairobi Kenya. In 2012, Kenfield partnered with Kenyan Louis Majanja to launch the business following an extended visit to Nairobi to conduct some research for his MIT PhD on the use of technology as a means to improving communication. In this conversation with Andile Masuku, Kenfield explains why he's bullish on 2018 and unpacks how mSurvey's data analytics platform is delivering solid business results for an impressive roster of big-name clients in East Africa, the US and the Caribbean.