MTMG’s Rosie Rewired with Anne Mitchell: Marketing That Actually Works

Fractional CMO Anne Mitchell breaks down how small andmidsize B2B firms can stop doing random acts of marketing and build a simple, end-to-end system that actually produces pipeline. She explains why only a small slice of your market is ready to buy right now and how a nurturing engineturns the rest into future revenue. You’ll hear a practical framework for sharpening positioning (think: becoming the UCaaS leader in your city), keeping websites aligned to your message, and using AI without sounding like everyoneelse. Real, workable advice—no fluff—plus examples from the channel and growth-stage teams. Key Events Timeline🟢 00:00:00 Welcome + why “random acts of marketing” fail🚀00:01:00 Founding ChannelSpring to serve underserved partners💼00:03:00 Fractional CMO value: Fortune-100 expertise in ~10 hours/month🔁00:05:00 Holistic system: 5% in-market, nurture the other 95%; fix the website first🎯00:09:00 Nail the niche: one offering, multiple buyers; UCaaS-in-St. Louis example❓00:16:00 MTMG Questions Notable ReferencesWhen in doubt, return to the buyer. Anne’s go-to move is the“So what?” test—ask it five times until the benefit is unmistakably clear for each decision-maker (CIO, CFO, CRO).  Books Mentioned: Well-Oiled Operations™: HowBusiness Owners Scale Up While Scaling Back — Stacy Tuschl (Amazon; practical systems for delegating). Amazon Connect with Us✅ Check out our website: www.mtmg.eu✅ Learn more about the amazingsoftware we use to create these podcasts (Descript): https://get.descript.com/mtu0tl2zr3g7✅ Want the same microphones we use? Get a discount (use coupon code “MTMG” for 10% off): https://www.maono.com/?ref=ulcbmcjk📧 Suggestions or want to appear on a future episode? Email: [email protected]💡 Need expert help to maximize your IT investments? Reach out: [email protected]🔔 Don’t forget to subscribe to the Podcast and follow us on LinkedIn!https://www.linkedin.com/company/mtmg-eu