MUD Jeans - Close the loop with Lease-a-Jeans

In this episode, Bert van Son, founder and spokesperson of MUD Jeans, presents the Lease-a-Jeans proposition. Launched already in 2013, this proposition is a key instrument for closing the loop. Bert shares the reasoning behind the proposition and explains major elements of it, like the one-time fee as a means to improve cash-flow. Moreover, we address key aspects and challenges of the circular economy , like the use of non-virgin material, the role of taxation on resources and labour, and the importance of a passion-driven brand. This episode is the first in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.