EPISODE · Oct 25, 2018 · 32 MIN
MullenLowe Group's Alex Leikikh: There are too many agencies
from The Modern Retail Podcast · host Digiday
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out of business. MullenLowe Group is also a result of a merger that happened over three years ago. In our latest episode, Leikikh discusses management lessons he learned, the importance of bundling creative and media talent together and more.
What this episode covers
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out of business. MullenLowe Group is also a result of a merger that happened over three years ago. In our latest episode, Leikikh discusses management lessons he learned, the importance of bundling creative and media talent together and more.
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MullenLowe Group's Alex Leikikh: There are too many agencies
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