Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

from On Strategy Showcase · host On Strategy Showcase

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning Rice, Rice Baby campaign.

Episode metadata supplied by the publisher feed · Published Feb 1, 2026

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Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

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