Müller Rice's award-winning pivot from attempting persuas...

What this episode covers

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning Rice, Rice Baby campaign.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 44 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 1, 2026.

What is this episode about?

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success. I'm joined by VCCP's CSO Max Keane and Planning Director Matt Hayes to talk through their Müller Rice award-winning...

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.