EPISODE · Jan 20, 2026 · 1H 9M
Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue
from Influence Anyone · host Howie Chan
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing. She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue. They delve into the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C. Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business, a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Behavioral science principles really do work 0:09:17 Debunking myths in B2B marketing 0:16:00 How to apply behavioral science tactics in B2B 0:23:34 The benefits of keeping it simple and honest 0:34:25 Five game-changing tactics to implement today 0:48:08 The need for testing and reworking solutions 0:54:22 Influence styles and imperfect testimonials 1:02:27 Research-backed email tactics for real results From Our Guest: Website LinkedIn X Instagram Get the book, Using Behavioral Science in Marketing. Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.
What this episode covers
In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing. She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue. They delve into the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C. Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of behavioral science in their business, a unique filter to help you choose the testimonials that will make the most difference, and research-backed email marketing tactics that will lead to real results. Want prospects to become customers and passers-by to become fans? Sign up for the Behavioring Blueprint, my FREE 7-day email course. Episode Breakdown: 0:00:00 Behavioral science principles really do work 0:09:17 Debunking myths in B2B marketing 0:16:00 How to apply behavioral science tactics in B2B 0:23:34 The benefits of keeping it simple and honest 0:34:25 Five game-changing tactics to implement today 0:48:08 The need for testing and reworking solutions 0:54:22 Influence styles and imperfect testimonials 1:02:27 Research-backed email tactics for real results From Our Guest: Website LinkedIn X Instagram Get the book, Using Behavioral Science in Marketing. Catch up with my conversation with “The Godfather of Influence”, Dr. Robert Cialdini. Get people to buy into your ideas and offers! Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own. 📩 Go to: www.howiechan.com/sub Follow, subscribe, and don’t forget to leave a rating and review! Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue
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