Multifamily Asset Management 101: Part 1

What really drives investor returns? It’s not just buying the right property — it’s executing the business plan after closing. In this episode of The Multifamily Investor Playbook, John Makarewicz sits down with Georgia Pitrone, Senior VP of Asset Management at Faris Capital Partners, to unpack how professional asset management protects investor capital and maximizes performance. What you’ll learn: ✔ How Faris Capital’s five-person investment committee strengthens deal decisions ✔ The step-by-step due diligence process — from lease audits and plumbing scopes to unit walks and roof studies ✔ Why the first 90 days after takeover set the tone for long-term success ✔ How a resident-first focus drives renewals, referrals, and stronger NOI ✔ The key KPIs Georgia tracks daily to keep investments on target If you’ve ever wondered what an asset manager actually does — and why it matters to your returns — this episode gives you the inside look.📩 Want to invest with us? Visit FullOutInvesting.com to explore our 10-step process and see a sample deal.