Multifamily Operator POVs: Reed Goossens - RSN

In this episode of Deal Flow Friday, David Moghavem sits down with Reed Goossens for an in-person operator-to-operator conversation on the current state of multifamily investing, capital markets, and where opportunity is starting to emerge after the reset.David shares the story of Trion Properties, from its roots buying non-performing notes and REO multifamily during the GFC to building a vertically integrated platform with a national footprint across California, Oregon, Colorado, the Southeast, and Texas. The conversation explores how Trion has evolved through market cycles, why vertical integration and property management have become even more important, and how operators are navigating the cracks now showing across both capital stacks and operations.David and Reed dig into the post-2022 multifamily reset, explaining why markets are finally being priced differently again after years of compressed cap rates and cheap debt. They discuss why going-in yield, day-one cash flow, positive leverage, and conservative rent growth assumptions matter more today than speculative value-add upside. They also unpack the difference between cap stack distress and operational distress, and why the next wave of forced sales may depend on whether property-level fundamentals continue to weaken.The episode also covers how operators are evaluating today’s market opportunities across the Sun Belt, West Coast, and secondary markets. David explains why Trion is focused on supply-demand fundamentals, market-specific strategies, and assets that can stand on their own without relying on aggressive rent growth or a quick refinance.Toward the end of the conversation, David shares why AI is one of the areas he is most excited about over the next six to twelve months. He discusses how Trion is using AI to connect underwriting data, CRM history, meeting notes, email, and market intelligence to create better workflows and sharper investment theses. Reed and David also explore how AI is lowering the barrier to building custom tools, improving lead generation, and helping operators find efficiencies that previously required expensive software development.This episode is a candid look inside how two experienced multifamily operators are thinking through today’s reset, what they are watching closely, and why the next cycle will reward discipline, creativity, and operational excellence.Chapters:00:00 Introduction to Trion Properties and David Moghavem02:09 The Evolution of Trion Properties06:24 Market Strategies and Portfolio Diversification11:20 Navigating the Multifamily Market Reset22:30 The Role of AI in Real Estate Investment31:42 Conclusion and Future Outlookwww.dealflowfriday.comIG: @dealflowfridayX: @dealflowfriday