Multifamily Operator-Vendor Relationships

The multifamily tech space is incredibly noisy right now. Are operators treating the root "illness" or just throwing tech at the "symptoms"?On the latest episode of The Complex, Katrina Greene, SVP of Property Management at Gray Residential, sits down with Brittani Brodt, EVP of Sales at Jars Capital. They dive into the flooded tech landscape and discuss why early adopters of AI are already realizing the unmatched value of human connection in leasing. Plus, they share insights on the fine art of surviving—and nailing—the vendor pitch.Whether you are an operator trying to balance automation with authentic human touch points, or a vendor trying to figure out why your cold emails are getting ignored, this conversation is packed with takeaways.