Multigenerational Lifestyles: A Growing Global Trend

Multigenerational lifestyles are becoming more commonplace at home and in the workplace with three or more generations interacting on a daily basis as a result of the global economy. Many children are remaining in the family home after adulthood, and many parents are also caring for their ageing parents as well. These lifestyles are shifting buying habits and behaviors. For instance, in travel and tourism, the number of family members vacationing now averages at six, and companies are catering to the increase in groups. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.